When it comes to events, press releases are always a major part of your PR efforts, but many companies don't know what they should be announcing and how they should structure their release. Fill out this worksheet to help you focus your efforts and make sure you hit all of your talking points such as:
- What big news will you be announcing?
- What are your end goals?
- What is your call to action?
- What publications are you targeting?
And other important topics to make sure that your press release has the right messaging and delivers a bang.