Webinars are a critical component of most B2B marketing program mixes. They can attract new prospects to your website and help move those you are already in touch with further down the sales funnel.
If you do your own promotion, webinars also hold the advantage of being a relatively inexpensive form of event marketing – and, if sponsored, often add up to an excellent cost per lead.
However, webinar production should not be taken lightly. The audience is granting you their time and attention, two of the most valuable things a busy executive can offer. For true marketing ROI, your event needs to provide prospects with significant value.