You have probably heard the buzz building in the marketing community about multi-channel marketing. Implementing a multi-channel marketing approach in your programs and campaigns will help you be where your buyers are, which is essential in order to stand out in a crowded market. Each piece of the buyer’s experience should be consistent and complementary—that means you have to think about all of the channels where your potential or current customers engage.
Download this workbook to learn more information about multi-channel marketing strategy. Obtain useful worksheets for planning your approach on the following channels:
Traditional channels, such as events, print media, and television
- Digital channels, such as website, email, and mobile
- Social channels, such as LinkedIn, Facebook, and Twitter