Did you know that 80% of all marketers say their organizations will need to undergo dramatic changes in the next 3-5 years in order to keep up with increased technical and consumer demands?
Join the Economist and Marketo to learn more about a recent survey conducted by The Economist Intelligence Unit of over 500 CMOs at blue chip companies including MasterCard, Virgin America, Wells Fargo and Zipcar. We will explore what is top of mind for these marketing executives and key trends including how:
- Marketing will take the lead in owning the customer experience
- Personalized engagement is becoming paramount to building lifelong relationships
- Digital and data technologies will dominate marketing investment
- Marketing will increasingly be seen less as a cost and more as a source of revenue