Looking at the three foundational phases of marketing—Plan, Engage, Measure—there is a tremendous bias in terms of effort, resources, and technology spent on the Engage phase. And while it is critical, the dramatic imbalance throws off the marketing machine and hampers marketing’s ability to have a greater impact on the business.
So, what can marketers do about it?
Learn how PitchBook's marketing team leveraged Bizible to bolster their Measure and Plan phases, re-balanced their marketing machine, and as a result, increased their impact on the bottom line. Specifically, you’ll learn:
How the lack of balance creates marketing problems
How implementing attribution helps teams create a strong, balanced strategy
How it increases business impact