Pivotal Steps to More Empathetic B2B Marketing


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Customers desire real, authentic brand experiences. They want to feel connected with your campaigns and content—to be taken along for the journey and not just talked at. You may have the latest tools and use automation to scale your marketing, but if you don’t understand how your buyers feel, your message will fall flat. We’ve long lagged behind our B2C counterparts. It’s time to engage more effectively and drive growth with empathetic B2B marketing.


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Gurdeep Dhillon
Senior Director, Global Commercial Marketing, Adobe

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