More Effective Lead Generation Using Persuasive Scenario Planning

Asking the right questions up front beats chasing the right answers. Just ask Jeffrey Eisenberg. In this Definitive Guide to Lead Generation series webinar, Jeffrey will show you a scenario narrative process that ensures all business decisions are made explicitly by the team that owns the results instead of implicitly by the creative and/ or technology teams. Following this process will help you drive more micro and macro-conversions, improve testing and boost the effectiveness of your marketing communications. If your bottom line depends on lead generation you shouldn't miss this webinar.