Marketing is transforming. Buyers are more in control of the sales process, while brands have less impact. At the same time marketing is under significant pressure to produce more campaigns across new and confusing channels with less time and resources. CMOs can't ask for more budget without showing measurable impact and ROI on the business. These changes give B2B marketing professionals the opportunity to own more of the revenue funnel and have greater impact on the buying decision. And they don't have to do it alone. With the Marketing Nation behind them, marketers can take advantage of best practices, knowledge and ideas, a vibrant community, consultants and experts, and integrated solutions. In this presentation featuring Principal Analyst at Forrester Research, Lori Wizdo, and Marketo's CMO, Sanjay Dholakia, you'll discover why today's marketer should:
- Not underestimate the challenge of Lead-to-Revenue Management
- Prepare a change roadmap
- Step up to Leading Change
- Get Practical about Managing Change
Watch the Getting from Good to Great Marketing Keynote now!