Four Trends Impacting Demand Marketing Leaders in 2018


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Successful demand creation leaders are quadruple threats. They know what it takes to successfully define and manage demand, can plan and execute demand programs that hit their objectives, know how to leverage digital and non-digital tactics, and understand how to assess the demand function’s resources and effectiveness. To continue achieving demand growth objectives, demand marketers can never be satisfied with the status quo. Join Marketo and our guest, SiriusDecisions, to learn about four trends and how they will impact your business in 2018.

Attend to learn:

  • The questions and answers that will drive marketing agendas in 2018
  • Insights into where demand gen leaders must challenge entrenched assumptions
  • Recommendations to support the development of capabilities in new or weak areas

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