Search is one of the most effective drivers of lead generation, but what happens after the new names are captured? Learn proven strategies to amplify the effectiveness of your search marketing efforts and ultimately shorten the sales cycle.
Join Jon Miller, Co-founder and VP Marketing of Marketo and Paul Taylor, Founder and CEO of Webmarketing123, as they discuss how to:
- Use advanced Search strategies to maximize lead flow
- Quantify your revenue opportunity from Search Marketing
- Actively push leads along the sales cycle with lead nurturing
- Identify successful campaigns based on revenue generated and reallocate budget accordingly