We live in a world of information abundance and as a result, the buying process has changed forever. In fact, more than two-thirds of the buying process is complete before a buyer comes into contact with a sales representative. This shift has given us, as marketers, tremendous power. So how do we leverage that power to effectively engage with potential customers?
In this must-see opening keynote address given by Marketo CMO Sanjay Dholakia at the record-breaking New Rules of Marketing Virtual Event, you will discover:
- The new rules of engagement marketing
- How to create pull and affinity through compelling content
- How to communicate with potential buyers based on their behavior
- How to create lasting, one-to-one relationships at scale