Deliverability can often be the biggest barrier between you and your email ROI goals. Many factors may prevent email from reaching the intended inbox, and it can be tough to translate the receiving network requirements into actionable marketing strategies.
In 2019, Gmail celebrates its 15th birthday and boasts more than 1.5 billion mailboxes hosted globally. For B2B and B2C marketers alike, its ‘black box’ filtering methodology can leave us scratching our heads on how to avoid being filtered. Watch our webinar, Cracking the Inbox Code: Gmail and Google Apps where our resident deliverability expert, Tifaine Highly, helps you crack the inbox code to ensure your mail earns its rightful home in the inbox.