To succeed in the age of the customer, CMOs must rethink marketing's role to increase revenue and better serve today's empowered customers. Listen in on this session featuring special guest speaker Laura Ramos of Forrester Research and Marketo's Sanjay Dholakia. You'll find out how the next wave of competitive advantage will come from deeper customer knowledge and smarter engagement.
Check out the recording to discover how to excel in your marketing efforts by:
- Delivering optimal customer experiences by understanding their behavior
- Embracing transformational digital strategies
- Shifting to a mobile mindset
- Winning with new rules of engagement