All marketers aim to deliver the right message to the right person at the right time. But how? In this age of big data and machine learning, predictive analytics provides an answer for 1:1 interactions that really scale.
Watch this webinar to learn more about the magic of predictive content recommendations and how this can be applied to your marketing activities and messaging. You'll learn about:
- What is predictive content - how does it work?
- To increase the ROI on your existing content
- Examples of how predictive content is used
- How Marketo uses predictive content for lead generation
Mike Telem - VP Product Marketing, Marketo
Mike Tomita - Sr. Manager, Online Marketing, Marketo