We've brought together some of marketing's best minds from: LinkedIn's B2B Institute, Econsultancy, The Boom and Adobe to debate and debunk whether 'customers want more personalisation' and discuss what happens when personalisation goes right – and very badly wrong. Grab a coffee and watch now.
Speakers:
- Ben Davis, Editor, Econsultancy
- Scott Morrison, Founder, The Boom
- Brian Green, Head of Commercial Sales & GTM, Adobe
- Peter Weinberg, Global Lead – The B2B Institute, LinkedIn
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