8 Biggest Mistakes Marketing Operations Makes and How to Avoid Them


Smooth marketing operations is crucial for ensuring marketing and sales alignment and ultimately driving the bottom line. Join Tanya Chu, Sr. Marketing Operations Program Manager, as she discusses the top eight marketing operations pitfalls that her team faces on a daily basis and solutions for how to combat them.

You'll learn:

  • Optimization tips for lead routing and scoring
  • Why data quality is crucial for marketing sales alignment
  • How marketing ops can lead the charge on email governance

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