Digital Advertising
Targeting the right customers with relevant ads at the right time is crucial. With digital advertising, you can reach your audience in a more personalized way so they’re more likely to convert right then and there.
Cross-Channel Engagement
See how social marketing capabilities integrate with other channels in Marketo Engage.
Personalize Ads for Promising Customers
Segment your most promising customers by interests and preferences then leverage your segments in Facebook, Google, LinkedIn, and other popular ad platforms to deliver more personal and effective display ads.
Improve Paid Search Ad ROI
Know which search ads bring you the right customers. Improve your ad spend by capturing not only online conversions but those that happen offline, such as when a sales representative closes a deal.
Bring Back Valuable Website Visitors
Pull website visitors back to your site with more meaningful display ads. Use insights from the Audience Hub to create more personalized retargeting ads in Facebook and Google, even for anonymous visitors.
Activate Audiences for Ad Campaigns
Leverage native integrations with Google AdWords, Facebook Ads, and LinkedIn to activate lead and account audiences conveniently from one centralized place.
Definitive Guide to Digital Advertising
Modern buyers want personalized, one-on-one conversations with brands at the right place at the right time. Learn about the evolution of digital advertising, how to structure your digital advertising team, how to test and optimize, and more with this comprehensive guide.
“Marketo is the industry standard for a reason. It’s foolproof, and that’s crucial.”
Derek Ries, Principal, Marketing Operations
BetterCloud