Grow lifetime value by engaging consumers seamlessly across channels

Consumers don’t just demand great experiences with your brand, they expect it. So, how do you build real relationships with people that drive purchases? Our Consumer Marketing solution
lets you acquire the right customers, listen for engagement, and deliver relevant
messages to build their loyalty.

Target, Attract, And Acquire Customers

Stand out and stay top of mind with customers in this digital world. Engage people over time by delivering meaningful experiences so their relationship with your brand continues to grow and they convert to customers when they are ready.

See how St. Edward's University acquires students
target and attract consumers
omni-channel consumer engagement

Engage Consumers Everywhere

Listen to your customers’ behaviors in every channel throughout their journey. With a single view of each customer, you can shift your conversations in real-time and continue seamlessly even as people switch between channels.

Read The Omni-Channel Experience eBook

Retain Consumers With Ongoing Conversations

From the first moment you interact with your audience, seamlessly personalize their experience across channels—even if you don’t know them. Attract more people, engage them longer by continuing conversations, and keep them coming back for more.

Hear how James Hardie keeps consumers engaged
consumer conversation model
build consumer trust

Convert Loyal Customers To Advocates

With your customers’ information all in one place, you can deliver the most compelling experience across their entire lifecycle to build trust and loyalty. Then, when the time is right, motivate them to become your biggest advocates.

Get the Definitive Guide to Customer Nurturing

Measure What Matters

Go beyond vanity metrics when you report results. Measure conversations that actually drive acquisition, engagement and customer lifetime value. Easily alter your course of action based on the results and your goals.

How to buy
consumer marketing metrics
The Portland Trailblazers use Marketo to reach fans across channels, grow their affinity, and retain them for the long term

Fan retention rate goes up 10%