The Internet of Things (IoT) is a topic that every marketer is talking about. But, what does it mean, and more specifically, what does it mean to marketers? These smart, connected devices are ringing in a new, exciting era for marketing. IoT provides endless opportunities for marketers and advertisers to listen and respond to the needs of their audience based on behaviors.
Forget the days of trying to figure out what people want; IoT presents opportunities for real-time engagement and customer service. It’s time to approach marketing in a new and improved way.
Download our latest infographic to learn all about what IoT means for marketers.