Specialization assessments validate your knowledge in specific areas.
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REGISTER NOWMarketo specialization assessments confirm your knowledge and skills in key functional areas of Marketo. Below you’ll find a list of topics covered on each assessment.
Account-Based Marketing Specialist:
- Define Account-Based Marketing
- Assess your organization’s ABM readiness
- Identify and work with targeted accounts
- Understand ABM account scoring
- Engage target accounts across channels
Analytics Attribution Specialist:
- Describe Marketo Revenue Cycle Analytics (RCA) and its role in attribution
- Explain when to use first-touch vs. multi-touch attribution
- Set up programs for optimal RCA effectiveness
- Use Marketo reporting tools and analyzers to drive sales based on attribution
Creative Assets Specialist:
- Create custom email and landing page templates
- Customize landing pages, template elements, variables, and HTML
- Customize HTML emails
- Customize CSS for form text fields, checkboxes, and buttons
Email Deliverability Specialist:
- Describe deliverability and how it is measured
- Understand how to prevent and fix deliverability issues
- Monitor email deliverability and adjust programs based on results
- Design your emails with deliverability in mind
- Increase engagement by using opt-in best practices
Events and Webinars Specialist:
- Identify event types that are supported in Marketo
- Describe the difference between an event and default type program
- Set up programs with special features like Webinar API and Marketo Live Event
- Create a webinar program
- Create a tradeshow program
- Use the Live Event app to manage event check-ins and attendance
- Use the Marketing Calendar to manage your events
Nurture & Engagement Specialist:
- Define the components of an engagement program
- Create an engagement program that meets your marketing needs
- Add content to an engagement program stream
- Set stream cadence
- Manage content within a stream
- Add people to an engagement program
- Track the performance of your program using the Engagement Program Dashboard
- Maintain and enhance engagement programs
Programs & Campaigns Specialist:
- Select the right Marketo program type
- Set up accurate period cost reporting by using program tags
- Build programs and campaigns to automate your marketing and acquisition
- Clone and re-use programs
- Create program templates
- Create My Tokens to automatically update variable content across an entire program
Social Marketing Specialist:
- Define social marketing
- Manage your social media presence with Marketo
- Use Marketo social marketing features
- Report on the impact of your social marketing
Web Personalization Specialist:
- Define web personalization
- Navigate the Marketo Web Personalization app
- Manage your user settings and edit your regions
- Create audience segments
- Identify the different types of web personalization campaigns available
- View people and organizations in web personalization
- Test and optimize web personalization campaigns
- Measure web personalization success
- View content analytics