Often marketers feel that it’s hard to demonstrate the impact that their marketing program has on revenue—particularly with digital ads. With the right combination of metrics, both front end and back end, and an attribution model that makes sense for your business and stakeholders, you will easily be able to share insights into your various digital advertising programs’ levels of effectiveness.
Download this ebook to learn about the most common metrics digital advertisers track and the different attribution models that determine which activities drive the most sales and conversions, including:
- First Touch Attribution
- Last Touch Attribution
- Multi Touch Attribution
- Time Decay Attribution
- Last Non-Direct Click Attribution
- Last AdWords Click Attribution