Engaging email is strategic email. To achieve strategic value, email marketers need better metrics. Using the right metrics doesn’t just help you finesse what you’re sending to your recipients and when you’re sending it. Appropriate metrics also let you measure the worth of your marketing tactics. Top executives in your company care about things like driving customer engagement, measuring and proving ROI, beating the competition, growing revenue and "making the number". It’s no secret that top executives don’t really care about the Open Rate or Clickthrough Rate of your last email campaign. If you can’t convince your top executives to care about email, you won’t get the budget or resources you need to make email a core part of your strategic marketing plan, and won’t be able to take advantage of its potential.
Download this ebook and we'll cover best practices for using traditional email metrics. You will learn:
- Email measurement basics
- The 7 most common email metrics
- How to use engagement metrics
- True financial metrics
- The Marketo engagement metrics