The General Data Protection Regulation (GDPR) is European Union legislation that will apply from May 25, 2018, however its purpose can be summarized very simply: Its aim is to strengthen the rights of European Union (EU) citizens with regard to how their personal data is used and how it’s protected. (‘Personal data’ means any information that relates to an identified or identifiable natural person).
The GDPR applies to any organization inside or outside the EU who is marketing goods or services to, and/or tracking the behaviors of, EU citizens. If you do business with Europeans that involves the processing of their personal data, this legislation applies to you.
Download this guide to understand the GDPR in more depth, how it will apply to your organization and specifically how you can use Marketo to help ensure compliance.