The Digital Marketer's Guide to Resource and Budget Allocation Across Channels

Today's consumers consult multiple touchpoints along their path to purchase—seeking out reviews, peer references, online coupons, and price comparisons. This changing landscape and drastic shift toward digital marketing has created a challenge that marketers need to meet head-on and address with a shift in marketing strategy. One aspect to consider is how this impacts your budgeting process.

For many marketers, especially those with large budgets, planning your marketing budget is a complex but necessary part of the job. 

Download this ebook to learn:

• The role each channel plays in your overall digital marketing plan
• What factors to consider when planning your budget
• Investment and budgeting best practices