91% of the most successful users say marketing automation is "very important" to the overall success of their marketing programs. But how do companies with very successful marketing automation strategies plan to sustain their success? To find out, Marketo, in partnership with Ascend2, fielded the Marketing Automation Strategy Survey and completed online interviews with 317 marketing and business professionals from around the world. The data in this edition of the study represent the opinions of 25% of survey respondents who rated their marketing automation strategy as "very successful".
Download this ebook to learn how you can sustain the success of your marketing automation program through various methods, including:
- Setting objectives
- Overcoming obstacles
- Determining useful metrics
- Selecting valuable features