Cheat Sheets

What to Test in Your Emails

One of the most powerful aspects of email marketing is that it can indeed be tested, which is crucial to the success of your campaigns. There are no golden rules for how to run your campaigns, and that can be frustrating; but rules don't exist because what works for one audience won't necessarily work for another. And because of that, testing is your biggest ally.

Download this cheat sheet and learn:

  • What to test according to a recent MarketingSherpa survey
  • Eight steps for pro testing
  • The 25 elements we suggest you consider testing in all of your email marketing campaigns.

Want to learn more? Be sure to check out our complete Definitive Guide to Engaging Email Marketing.

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