Demand generation is an important and, in many cases, primary focus for B2B marketers. But there are significant differences in how organizations define demand generation. In a new research project, Marketo has partnered with B2B Marketing and Ledger Bennett DGA to gain a better understanding of exactly how B2B marketers in the UK regard and approach the process of generating demand for their organisation’s products and services.
Using research gathered from 100 mid- to senior-level B2B marketers, this report includes an analysis of the key findings, comments and best practice advice explaining how to make your demand generation activities work harder.
Download this report to learn:
- The key challenges faced by B2B marketers in their demand generation activities.
- The most popular demand generation tactics employed by B2B marketers.
- How B2B marketers are measuring their demand generation activities.