The content marketing practices of enterprise marketers have changed in recent times, especially in comparison to other B2B marketers. A study conducted by Content Marketing Institute and MarketingProfs, in partnership with Marketo, found that enterprise marketers are producing less content than in previous years. However, they're allocating nearly as much budget for content marketing. The focus has shifted from creating mass quantities of content to instead creating more engaging, higher-quality content.
Download this report to learn more about B2B enterprise content marketing, including:
Usage and overall effectiveness
- Strategy and organization
- Goals and metrics
- Content creation and distribution
- Budgets and spending
- Challenges and initiatives