When planning and deploying account-based digital display programs, b-to-b organizations partner with both ad agencies and demand-side platforms. While these vendors’ expertise is valuable, ABM leaders must understand the key principles that support account-based digital display advertising success. The successful implementation of the advertising program comes down to a willingness to go beyond new accounts, constant A/B testing to drive incremental improvements, rigorous personalization, and more.
Download SiriusDecisions’ research brief to learn best practices for implementation, and how to define and track success in these programs.
See Marketo in Action
Explore short videos showcasing Marketo's powerful marketing automation features.
Take the Tour